Established in 2006, The Bridal Lounge is in its ninth year of trading and is one of the area’s most reputable bridal retailers with the majority of its customers now coming from prior recommendations.

Based in Brunswick Street in Newcastle-under-Lyme, The Bridal Lounge is a family run business with knowledgeable and approachable staff. The coming months in the run-up to your wedding will be exciting but may also be a little stressful so let our highly skilled staff assist and inspire in your selection. We thrive on creating a relaxed environment to ensure brides feel unhurried and at ease.

We have beautiful gowns, bridesmaid dresses and accessories to make your special day a perfect day; from simple elegance to designer sophistication and also stock a fabulous range of prom dresses.

The Bridal Lounge hope that you enjoy browsing the website but there is nothing like visiting the shop in person where our friendly and experienced staff will welcome you and help you to choose your perfect gown.

Choosing a bridal gown is not just shopping, it should be a wonderful experience and a central part of planning a wedding. After all, every Bridal Lounge bride takes our name down the aisle with them so we want each of our customers to look the absolute best that they possibly can!

The Bridal Lounge are stockists of La Sposa and White One, both part of the world-famous Spanish label Pronovias Fashion Group and we also stock Phil Collins Bridal Collection, the well-known UK design led brand. We are also very excited to be an official retailer of the gorgeous Essense of Australia and Blue by Enzoani collections.  We also have a wide range of designs for bridesmaids from Dzage and Sorella Vita for babies through to adults in various colours, styles and materials to compliment your bridal gown and fulfil the bridesmaids’ desire to look and feel good too – whatever their age or size! And for your fun and flirty prom dresses, The Bridal Lounge stocks the sought after Amanda Wyatt Drama Queen range and Goya of London.

A full alterations service is also available at competitive prices.

In order that every bride receives the service she deserves, appointments are preferred but brides are of course very welcome to browse. We hope that you enjoy our website and look forward to arranging an appointment with you.

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Opening Hours

Monday10am - 5pm
Tuesday10am - 7pm
Wednesday10am - 5pm
Thursday10am - 5pm
Friday10am - 5pm
Saturday10am - 5pm
The Bridal Lounge